I’m Waseef.
A product engineer, worldbuilder, community builder, game developer, and committed yapper.
Me.
I am most myself when I am turning an ambitious idea into something other people can enter. That might be a product, a game, a fictional world, an event, a community, or a very long conversation that accidentally becomes a plan.
In September 2023, I moved to London to study Computer Science at King’s College London. University was the immediate reason, but the bigger goal was to build a personal brand around being a builder: someone known not for a single title, but for repeatedly turning ideas into products, games, events, and communities, then sharing enough of the process for other people to follow, learn from, or join in.
Product engineer is the cleanest professional title. It captures how I move between people, product decisions, design, and code. It does not quite capture the stories, games, rooms, and communities that taught me how to do it.
Why.
I care about the moment someone stops being an audience member and becomes a participant.
A story feels different when your choices matter.
A tool feels different when it understands your context. A community feels different when you know you helped shape it.
That is the thread behind almost everything I make. I want ideas to create connection, give people agency, and leave them with something they can carry forward.
How.
I usually start because an idea has taken over my brain. I talk it through, sketch it, make a rough version, break it, and keep going until there is something real enough for other people to use, play, or join.
I learn by making. I move between story, design, code, planning, and whatever else the idea needs. I care about the tiny details, but I care even more about whether the finished thing feels alive.
Make it real. Let people in.
What.
Experiences that are fun to use, immerse you in a world, make you feel something, simplify a complicated system, or add something useful to it.
Creative tools such as Caelis, where AI helps RPG Maker creators understand and evolve their projects without taking authorship away from them.
Games and story-worlds through the Calgwinverse and W-15 Interactive, an independent practice shaped by more than a decade of making RPGs.
Communities and shared experiences through KCL Tech, Notion, hackathons, workshops, partnerships, and rooms designed to help people build together.
Ideas in public through writing, content, and plenty of yapping about product, AI, creativity, deep work, and the social infrastructure around technology.
Writing.
I write about product, AI, games, creativity, deep work, communities, and London.
Longer essays live on Substack. The other links below are where I share shorter thoughts, work in progress, events, and whatever I am building next.
Read my writing